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More than 30 physician and dentist leaders came together over the weekend for the2016 Specialty Physician and Dentist Candidate Workshop to learn what it takes to run for elected office. Experts in the field painted a comprehensive and realistic picture of the hard work running a successful campaign requires, from hours upon hours of research to building a succinct and powerful message that solidifies an individual brand. The day-long event—jointly hosted by ASA, AAOS, NEMPAC, OB-GYNPAC, ADPAC, RADPAC, and AOIA-PAC—covered a wealth of additional topics, including using political polls effectively; fundraising; and managing digital, direct mail, and television advertising.
ASA member and State Representative-Elect Tom Oliverson, M.D., provided this year’s Campaign Case Study, sharing the story of his overwhelmingly successful run for office in Texas House District 130. His discussion highlighted the necessity of working with an experienced and trusted consultant, the importance of “block walking” and connecting with constituents, and the intricacies involved in each and every step of the campaign journey.
While the decision to run for public office requires significant planning, consideration, and dedication, electing a medical professional into office is a great way to improve the future of the specialty. Who better to directly impact legislation than those with a thorough understanding of the unique challenges that physician anesthesiologists and their patients face?
ASA continues to encourage members to run for local, state, and federal office and is pleased to offer the annual Specialty Physician and Dentist Candidate Workshop to assist in this endeavor.
For more information or questions about the Candidate Workshop, please contact Shannon Rosenblat at [email protected].
